
About Me
I'm Lionel, half French, half German, fully into data. I help companies make sense of what they already have and build the infrastructure for what they don't yet.
I work as a freelance consultant, mostly with small and mid-sized companies. Sometimes that means building a data setup from scratch, sometimes it means joining an existing team to push a specific project forward. Both work for me.
Lately I've been doing more AI work, integrating LLMs into products and workflows, and building web apps on the side. I like building things end to end.
What I work on
- Data architecture and analytics engineering: warehouses, data models, ELT pipelines
- Business intelligence: dashboards, reporting, self-service setups
- Advanced analytics: marketing attribution, pricing analytics, causal inference
- AI integration: LLMs in products and internal workflows
- Tracking and web analytics: GA4 setups, event tracking, privacy-first analytics
- Web and app development: internal tools, prototypes, products
- Data strategy and leadership: team building, stakeholder management, analytics roadmaps
Tools & Technologies
Background
Before becoming a freelancer, I was Head of Data and Analytics at mymuesli, where I built and led the data team. Before that I worked as a data scientist and analytics engineer at a few companies in Berlin.
B.Sc. in Mathematics, TU Berlin. Trained airline pilot (Lufthansa Flight Training). Outside of work: padel, guitar, backpacking, and wasting time on vibe-coding this website.